Associate Vice-President for Enrollment Management

Published: Friday, Feb 21, 2014

St. Thomas University invites applications for the position of Associate Vice-President for Enrollment Management (AVPEM) to begin May 1, 2014. The Associate Vice-President for Enrollment Management will be an innovative and creative leader, providing leadership in planning, developing, executing and assessing a strategic enrollment management plan with a focus on the recruitment of new students and retention.

St. Thomas University is an undergraduate, liberal arts institution with a full-time enrolment of 2,300. Its students graduate with Bachelor of Arts, Applied Arts, Education, and Social Work degrees. The faculty members are distinguished teachers, researchers and scholars, and the University holds four Canada Research Chairs. 

The Associate Vice-President for Enrollment Management (AVPEM) will report to the Vice President (Academic and Research). The following offices will report to the AVPEM: Recruiting, Admissions, Student Services and Residence Life. The AVPEM will also work collaboratively with the Offices of the Registrar, Institutional Research, Communications, Advancement and Alumni Relations, and Financial Services.

Working with other senior staff in the university, the new AVPEM will lead all recruiting and admissions functions to ensure their ability to achieve the enrollment goals. S/he will develop, implement, and evaluate data-driven plans for recruitment, enrollment and student services designed to attract and retain students. The AVPEM will work with the Vice-President (Academic and Research) and the Vice-President (Finance and Administration) to achieve effective utilization of institutional financial aid to maximize student enrollment. Working with the Director of Institutional Research, the AVPEM will design and apply appropriate metrics to support the research and development of potential new markets and evaluate and benchmark current efforts relating to recruitment. 

The AVPEM will develop and maintain effective working relationships with the academic Deans and faculty to coordinate and ensure appropriate participation by academic units in student recruitment and retention. S/he will Chair the Enrollment Management Committee and serve on other committees that focus on enrollment and retention.

The successful candidate will possess a master’s degree or equivalent. Additionally, a minimum of five years of progressive experience relating to enrollment management is required.  Demonstrated knowledge of and/or experience in financial aid preferred. The AVPEM must be a highly efficient, effective administrator with a proven record of success relating to enrollment management in the university environment. S/he will be a highly motivated driven individual with strong business acumen and broad knowledge encompassing the critical areas of the University. The position requires experience in management, strategic planning, admissions, customer relations, marketing, retention, and market development. The successful candidate will have strong analytical skills; be a strategic thinker capable of critically analyzing issues to inform decision-making; and be a quick learner. 

Working collaboratively with others, the AVPEM must be articulate and be an effective communicator who can build synergy and rapport among departments of the University.  The successful candidate must understand and believe in the value of a liberal arts education and the mission of St. Thomas University.

Closing date: March 21, 2014, or until the position is filled. Applicants are responsible for ensuring that their completed applications, including letters of reference, are received by this date. Applications shall be addressed to:

Dr. Barry Craig
Vice-President (Academic and Research)
St. Thomas University
Fredericton NB
E3B 5G3

An equal opportunity employer, St. Thomas University is committed to employment equity for women, Aboriginal peoples, members of visible minority groups, and persons with disabilities. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.